An original Edger, Alli co-founded Edge Marketing in 2013 to bring boutique-level hustle and creativity to challenger brands across multiple verticals. Embracing the truth that our industry is ever-changing, Alli and her team have empowered Edge to become one of the fastest growing agencies in the competitive consumer and commerce agency landscape. Midwest born, Alli has spent her career on both coasts, building successful and profitable relationships with some of the world’s largest CPG firms along the way.
With over 25 years of practice across multiple marketing disciplines, Liz loves the hustle required to synthesize data to uncover real truths that fuel original problem solving. She believes real courage and creativity go hand in hand, and while you may be born with both, it takes time and practice to build the muscles and feel the reward. A philanthropist at heart and in practice, Liz is proud to co-chair the Advantage Education Foundation committee.
A wanderer by trade, Marcella found a true home at Edge, and began crafting the original creative department in 2013. She respects the concept that great design and can save a bad idea, and bad design can sink a good one. Marcella has the courage to challenge those around her to be better and dream bigger. She inspires Edge’s North American creative teams with boundless energy and an eye on what’s next.
Edge is everywhere commerce marketing is happening, with headquarters, strategy, media, ecommerce and creative teams in major North America markets, and Customer Expert team imbedded in the communities your customers call home.