C-Store Growth Via Shopper Media & Contextual Creative

CHALLENGE

America is thirsty for Hard Seltzer. And Truly has proven to be a leading brand in the growing category, with huge co-ed popularity. But there are gains to be made with male drinkers.

SOLUTION

A Convenience Channel-focused shopper media strategy with contextual creative can help Truly achieve their long-term goal of becoming the #1 national Hard Seltzer Brand.

Edge and Truly delivered a targeted plan leveraging conversion-focused vendors that surrounded shoppers with omni-channel messaging and offers, driving them to the C-store channel to enjoy Truly all summer long.

Channel-Targeted Media That Truly Works

RESPONSIVE DIGITAL MEDIA

We used a variety of vendors to target the right shopper, and drive them to the right channel, with store locators, in-app offers and unique push notifications

  • TRIP-DRIVING
    DIGITAL MEDIA
  • PURCHASE INCENTIVE
    TARGETED OFFERS
RESPONSIVE DIGITAL MEDIA

We used a variety of vendors to target the right shopper, and drive them to the right channel, with store locators, in-app offers and unique push notifications

Gym and salon messaging highlighted nutritional information.

AT THE PUMP

Gas Station TV whetted shoppers’ appetite at the pump.

AT THE STORE