America is thirsty for Hard Seltzer. And Truly has proven to be a leading brand in the growing category, with huge co-ed popularity. But there are gains to be made with male drinkers.
A Convenience Channel-focused shopper media strategy with contextual creative can help Truly achieve their long-term goal of becoming the #1 national Hard Seltzer Brand.
Edge and Truly delivered a targeted plan leveraging conversion-focused vendors that surrounded shoppers with omni-channel messaging and offers, driving them to the C-store channel to enjoy Truly all summer long.
We used a variety of vendors to target the right shopper, and drive them to the right channel, with store locators, in-app offers and unique push notifications
We used a variety of vendors to target the right shopper, and drive them to the right channel, with store locators, in-app offers and unique push notifications
Gym and salon messaging highlighted nutritional information.
Gas Station TV whetted shoppers’ appetite at the pump.
