Introducing essano™
to US Shoppers

CHALLENGE

Essano, New Zealand’s #1 natural skin care brand, secured distribution in the U.S. at Rite Aid, CVS and Harmon.

They needed marketing support to ensure the launch was an immediate success that could serve as the springboard to further distribution and brand growth in the U.S.

SOLUTION

A limited budget meant that every dollar had to act like two, so we ensured every point of contact worked to improve discoverability, enhance desirability and demystify the ingredient story. A mix of targeted PR, Digital and Social was leveraged at the customer level to inspire and excite!

Grab Attention and Win Trial with the Right Influencers, and the Right Retailers.

NATIONAL PR

Key health and beauty editors and writers were gifted an exclusive essano box featuring the new Rosehip Seed oil line, giving them an exclusive pre-launch experience.

We followed up post-release with focused storytelling moment that amplified the brand’s unique New Zealand story.

DIGITAL/PAID SOCIAL

A national display + social plan did double duty,
creating awareness and driving conversion by
tying messaging to retailer availability at CVS
and Rite Aid.

CUSTOMER-SPECIFIC ACTIVATION​

Pre-shop our digital and social assets were highly targeted to shopper’s behavior; in-store we created navigational POS to earn customer support and close the sale.