Welcome to Edge

Conversion
Obsessed

Omni-Channel

Commerce
Marketing Agency

Built by retail experts.

Empowered by the possibilities
of what’s next.

Edge Marketing is your one-stop conversion and commerce marketing agency with customer experts, a super-deep drawer of insight and analytical tools, full creative and commerce media services, and probably about the nicest group of agency folks you’ll have the pleasure of succeeding with. If your shopper marketing needs have grown beyond “shopper”, then you’ve found the right agency.

Learn More >

Built by retail experts.

Empowered by the possibilities
of what’s next.

Edge Marketing is your one-stop conversion and commerce marketing agency with customer experts, a super-deep drawer of insight and analytical tools, full creative and commerce media services, and probably about the nicest group of agency folks you’ll have the pleasure of succeeding with. If your shopper marketing needs have grown beyond “shopper”, then you’ve found the right agency.

Learn More >

Our Work

See how we apply cross-functional business leadership, strategy and creativity to create commerce marketing and shopper media solutions that work.

What We Do

In a sentence? We simplify choice at the moment of buy. Our Omni-Channel Commerce Marketing Solutions are delivered with a great attitude, and an eye for what’s next.

Customer Excellence

Get a deeper connection to your most important customers across both clicks and bricks.
Edge talks it and walks it, with associates in key markets.

DATA, Insights & Intelligence

We turn data into human friendly information, uncovering insights that bring clarity to decisions and drive change.

CREATIVE
SERVICES

Make your message work harder at every point of conversion.
We craft creative that’s clear, impactful and ownable.

Media

Conversion media planning, buying and optimization, steeped with Retailer Media Network intelligence.

Consulting

Take the growing pains out of your growth with advice on best-in-class operational and go-to-market commerce marketing strategies.

Ecommerce

Take a unified approach to commerce. From Click & Collect to Pure Play, our Strategists and Search Experts connect the online dots for you.

OMNI-CHANNEL ACTIVATION
& ENGAGEMENTS

Turn your campaign into conversion-driving tactics that will make shoppers love what you stand for and buy your brands.

How We Do It

A TRIANGLE APPROACH TO EVERY CHALLENGE.
They say there’s three sides to every story. While we
can’t prove that, we do believe strongly in bringing the three perspectives of our agency structure – Business Category Experts, Strategy & Analytics, and Creative – to everything
we do.

The Triangle Approach means we’re looking at every challenge from multiple angles to provide the smartest solutions.

Tools

OUR PROCESS & TOOLS
They say a carpenter is only as good as his tools. We’ve got a pretty sweet toolbox. Click or rollover our proprietary tools to learn how it can help your business convert shoppers to buyers!

  • CORTEX
  • STOCK AWARE
  • CUSTOMER CONNECT
  • CONDUCTOR
  • DECISION ANALYTICS
  • PPE & PPA

CORTEX

Success hinges on having the right answers to pivotal questions. Where should I spend my money? How can I increase ROI? What vendors perform best? CORTEX transforms data from static to dynamic to give you the answers your business deserves.

STOCK AWARE

Bye-bye wasted ad spend. Hello, ROI! Our real-time in-stock monitoring tool verifies the availability of your items at more than 30 retailers like Walmart, Target, Kroger and Walgreens, enabling optimized search and ad spends.

CUSTOMER CONNECT

Meet your gateway to Retail Intelligence. Our Customer Connect teams unlock the latest news, hot button issues and go-to market strategies for each of your most valued customers. In addition to connecting experts across sales, marketing and trade, they produce vital content, including:
Snap Facts: The latest retailer news, and why it matters, delivered at the speed of the internet
Insider Guides: Comprehensive overviews of key retailers, updated annually.

CONDUCTOR

Let’s make sweet music with that media budget! Our proprietary tool leverages multiple data sources (1st, 2nd and 3rd party) to enable us to build optimal conversion media targeting solutions that let us identify and target priority shoppers at scale.

DECISION ANALYTICS

A dedicated team of left-brain thinkers using Edge’s unique process that embeds data, tech and analysis to inform choice at critical decision-making points.

PPE & PPA

Pre and Post measurement instruments that empower your decisions prior to executions, make us accountable post activation, and inform future successes.

Thought Leadership

At Edge, we’re inspired by the vision of Advantage Solutions. We know how important it is to know what’s new and next and are committed to helping our partners stay ahead of the learning curve – here’s what we are thinking about across the Advantage Network.

12.01.2021

AMP Agency, Brand Connections and Upshot Named to 2022 Chief Marketer 200

IRVINE, California — Advantage Solutions marketing agencies ...

11.29.2021

3 Reasons Brands and Retailers Are Creating In-Store Content Studios

Twenty-one months into the pandemic, U.S. shoppers are back in stores, ...

11.18.2021

Holiday Assortments: Get in the Game for 2022

As the end of year is in sight, it’s hard to believe the holidays are ...

11.17.2021

Can Working From Home Produce Better Creative Work?

Coming up on two years of navigating the pandemic, I’ve been wondering...

11.11.2021

Consumers Strive to Be Merry, Masked and Vaxxed This Holiday Season

COVID-19 continues to impact consumers’ plans for holiday ...

11.01.2021

Grocery Industry Talent Challenges

Feeling the impact of The Great Resignation, the grocery industry is ...

10.29.2021

How Drop Culture Has Taken Over the Food World

Upshot’s Liz Aviles shares how drop culture marketing tactics have...

10.26.2021

C-Suite Conversations: Tanya Domier, Chief Executive Officer, Advantage Solutions

As consumer packaged goods and retail companies navigate e-commerce ...

10.26.2021

Now’s the Time to Rethink Grocery’s Approach to Trade Promotions

While almost every aspect of selling groceries is undergoing accelerated...

10.25.2021

Outlook October 2021: Grocery Manufacturers and Retailers

Closing out the year and looking ahead to the first quarter of 2022, ...

10.22.2021

Get Ready to Experience, Again

Advantage Marketing Partners’ Dee Hall shares how COVID provided ...


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10.22.2021

What Will It Take for Agencies to Retain Diverse Talent?

AMP Agency’s Michael Mish shares how Advantage’s ERGs are ...

10.20.2021

From Live Builds to Light Bulbs: Radical Change for Experiential Marketing

Advantage Marketing Partners’ Dee Hall shares how COVID has ...

10.18.2021

Preparing for the (Delayed, but Still Coming) Cookie Apocalypse

In June, when Google announced it would delay its plans to phase out ...

10.04.2021

Packaging Trends: Functional and Eye-Catching

The latest trends in packaging address consumers’ social and ...

10.04.2021

2 High-Potential Markets That Food Brands Aren’t Reaching

After a tumultuous year and a half, food brands are focused on the ...

People

RIGHT PEOPLE IN THE RIGHT PLACES

Edge has over 100 Commerce Marketing experts, situated in major markets like the New York City metro area, Chicago, Toronto and Los Angeles, as well as customer experts imbedded in communities like Seattle, Bentonville, Minneapolis, Cincinnati and Atlanta. Get to know our core leadership team, or find a full service or Customer Expert office near you.

Explore More >

LEADERSHIP TEAM
ALLI WELKER

EVP, Business Leadership

LIZ FOGERTY

Chief Strategy Officer

MARCELLA OGLESBY

Executive Creative Director

Connect

Careers

INTERESTED IN A CAREER AT EDGE MARKETING?
Show Me The Openings >