Welcome to Edge

Conversion
Obsessed

Omni-Channel

Commerce
Marketing Agency

Built by retail experts.

Empowered by the possibilities
of what’s next.

Edge Marketing is your one-stop conversion and commerce marketing agency with customer experts, a super-deep drawer of insight and analytical tools, full creative and commerce media services, and probably about the nicest group of agency folks you’ll have the pleasure of succeeding with. If your shopper marketing needs have grown beyond “shopper”, then you’ve found the right agency.

Learn More >

Built by retail experts.

Empowered by the possibilities
of what’s next.

Edge Marketing is your one-stop conversion and commerce marketing agency with customer experts, a super-deep drawer of insight and analytical tools, full creative and commerce media services, and probably about the nicest group of agency folks you’ll have the pleasure of succeeding with. If your shopper marketing needs have grown beyond “shopper”, then you’ve found the right agency.

Learn More >

Our Work

See how we apply cross-functional business leadership, strategy and creativity to create commerce marketing and shopper media solutions that work.

What We Do

In a sentence? We simplify choice at the moment of buy. Our Omni-Channel Commerce Marketing Solutions are delivered with a great attitude, and an eye for what’s next.

Customer Excellence

Get a deeper connection to your most important customers across both clicks and bricks.
Edge talks it and walks it, with associates in key markets.

DATA, Insights & Intelligence

We turn data into human friendly information, uncovering insights that bring clarity to decisions and drive change.

CREATIVE
SERVICES

Make your message work harder at every point of conversion.
We craft creative that’s clear, impactful and ownable.

Media

Conversion media planning, buying and optimization, steeped with Retailer Media Network intelligence.

Consulting

Take the growing pains out of your growth with advice on best-in-class operational and go-to-market commerce marketing strategies.

Ecommerce

Take a unified approach to commerce. From Click & Collect to Pure Play, our Strategists and Search Experts connect the online dots for you.

OMNI-CHANNEL ACTIVATION
& ENGAGEMENTS

Turn your campaign into conversion-driving tactics that will make shoppers love what you stand for and buy your brands.

How We Do It

A TRIANGLE APPROACH TO EVERY CHALLENGE.
They say there’s three sides to every story. While we
can’t prove that, we do believe strongly in bringing the three perspectives of our agency structure – Business Category Experts, Strategy & Analytics, and Creative – to everything
we do.

The Triangle Approach means we’re looking at every challenge from multiple angles to provide the smartest solutions.

Tools

OUR PROCESS & TOOLS
They say a carpenter is only as good as his tools. We’ve got a pretty sweet toolbox. Click or rollover our proprietary tools to learn how it can help your business convert shoppers to buyers!

  • CORTEX
  • STOCK AWARE
  • CUSTOMER CONNECT
  • CONDUCTOR
  • DECISION ANALYTICS
  • PPE & PPA

CORTEX

Success hinges on having the right answers to pivotal questions. Where should I spend my money? How can I increase ROI? What vendors perform best? CORTEX transforms data from static to dynamic to give you the answers your business deserves.

STOCK AWARE

Bye-bye wasted ad spend. Hello, ROI! Our real-time in-stock monitoring tool verifies the availability of your items at more than 30 retailers like Walmart, Target, Kroger and Walgreens, enabling optimized search and ad spends.

CUSTOMER CONNECT

Meet your gateway to Retail Intelligence. Our Customer Connect teams unlock the latest news, hot button issues and go-to market strategies for each of your most valued customers. In addition to connecting experts across sales, marketing and trade, they produce vital content, including:
Snap Facts: The latest retailer news, and why it matters, delivered at the speed of the internet
Insider Guides: Comprehensive overviews of key retailers, updated annually.

CONDUCTOR

Let’s make sweet music with that media budget! Our proprietary tool leverages multiple data sources (1st, 2nd and 3rd party) to enable us to build optimal conversion media targeting solutions that let us identify and target priority shoppers at scale.

DECISION ANALYTICS

A dedicated team of left-brain thinkers using Edge’s unique process that embeds data, tech and analysis to inform choice at critical decision-making points.

PPE & PPA

Pre and Post measurement instruments that empower your decisions prior to executions, make us accountable post activation, and inform future successes.

Thought Leadership

At Edge, we’re inspired by the vision of Advantage Solutions. We know how important it is to know what’s new and next and are committed to helping our partners stay ahead of the learning curve – here’s what we are thinking about across the Advantage Network.

09.23.2022

Top Trending Topics for Fall 2022

From the continued fascination with all things pumpkin spice to “Peaky...


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09.23.2022

Modern Measurement: The Subtle Art of Generating Results and ROI

Advantage Unified Commerce’s Fran Brinkman offers best practices ...

09.22.2022

Experiential Marketing Comes Back Strong ― But Changed

The worldwide trauma of the pandemic taught us many things about ...

09.20.2022

Healthy Paws: How the Pet Industry Is Expanding Into Health and Wellness

During the pandemic, the number of pet adoptions spiked. Now, as ...

09.20.2022

Gen Z Doesn’t Care About NFTs, but Here’s Why They May Eventually

Upshot’s Bianca Borrero-Barreras offers advice for brands using ...

09.20.2022

How Brands Are Preparing for Virtual Shopping

Advantage Unified Commerce’s Valerie Bernstein looks to the future...

09.19.2022

My Toddler Is the Key to Brands Growing in Inflationary Times

Pandemic, Inflation and Supply Chain walked into a bar . . . ...

09.15.2022

Halloween 2022: Shoppers Reveal Plans to Celebrate and Spend

Adult grocery shoppers are inching closer to their pre-pandemic ...

08.23.2022

4 Strategies to Get the Most From Your Sales Team

Advantage Solutions President of Media and Technology Corey Weiner ...

08.17.2022

Should You Be Investing More Marketing Dollars in Streaming TV?

With linear viewership and spending levels dropping virtually every year...

08.12.2022

Worlds Colliding: Omnichannel Analytics Must Evolve as Decentralized Commerce, Virtual Shopping and the Supply Chain Disrupt Status Quo

Binn Ross, with Advantage Intelligence’s Atlas platform, offers ...

08.03.2022

Retailers, Are You an Omnichannel Shopper Favorite?

From the surge in e-commerce brought on by the pandemic to the rise of ...

07.29.2022

Gen Z Wants Product Samples ― With a Few Changes, Please

Most Gen Z consumers enjoy receiving product samples, which are often a ...

07.28.2022

How Stop & Shop Is Using AI, Not Cookies, To Target Customers

AMP Agency’s Samantha Weiss weighs in on cookie-less marketing....

07.28.2022

Mutual Goals: Data-Driven Intelligence ― and a Strong Partner ― Is Critical to C-Store Success

Advantage Sales’ Mark Larrabee shares his thoughts on the state of...

07.26.2022

Trust Your Gut? Pre- and Probiotics Breed Confusion in Digestive Health

Nearly half of U.S. adults are concerned about or treating digestive ...

People

RIGHT PEOPLE IN THE RIGHT PLACES

Edge has over 100 Commerce Marketing experts, situated in major markets like the New York City metro area, Chicago, Toronto and Los Angeles, as well as customer experts imbedded in communities like Seattle, Bentonville, Minneapolis, Cincinnati and Atlanta. Get to know our core leadership team, or find a full service or Customer Expert office near you.

Explore More >

LEADERSHIP TEAM
ALLI WELKER

EVP, Business Leadership

MARCELLA OGLESBY

Executive Creative Director

Connect

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Careers

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