Welcome to Edge

Conversion
Obsessed

Omni-Channel

Commerce
Marketing Agency

Built by retail experts.

Empowered by the possibilities
of what’s next.

Edge Marketing is your one-stop conversion and commerce marketing agency with customer experts, a super-deep drawer of insight and analytical tools, full creative and commerce media services, and probably about the nicest group of agency folks you’ll have the pleasure of succeeding with. If your shopper marketing needs have grown beyond “shopper”, then you’ve found the right agency.

Learn More >

Built by retail experts.

Empowered by the possibilities
of what’s next.

Edge Marketing is your one-stop conversion and commerce marketing agency with customer experts, a super-deep drawer of insight and analytical tools, full creative and commerce media services, and probably about the nicest group of agency folks you’ll have the pleasure of succeeding with. If your shopper marketing needs have grown beyond “shopper”, then you’ve found the right agency.

Learn More >

Our Work

See how we apply cross-functional business leadership, strategy and creativity to create commerce marketing and shopper media solutions that work.

What We Do

In a sentence? We simplify choice at the moment of buy. Our Omni-Channel Commerce Marketing Solutions are delivered with a great attitude, and an eye for what’s next.

Customer Excellence

Get a deeper connection to your most important customers across both clicks and bricks.
Edge talks it and walks it, with associates in key markets.

DATA, Insights & Intelligence

We turn data into human friendly information, uncovering insights that bring clarity to decisions and drive change.

CREATIVE
SERVICES

Make your message work harder at every point of conversion.
We craft creative that’s clear, impactful and ownable.

Media

Conversion media planning, buying and optimization, steeped with Retailer Media Network intelligence.

Consulting

Take the growing pains out of your growth with advice on best-in-class operational and go-to-market commerce marketing strategies.

Ecommerce

Take a unified approach to commerce. From Click & Collect to Pure Play, our Strategists and Search Experts connect the online dots for you.

OMNI-CHANNEL ACTIVATION
& ENGAGEMENTS

Turn your campaign into conversion-driving tactics that will make shoppers love what you stand for and buy your brands.

How We Do It

A TRIANGLE APPROACH TO EVERY CHALLENGE.
They say there’s three sides to every story. While we
can’t prove that, we do believe strongly in bringing the three perspectives of our agency structure – Business Category Experts, Strategy & Analytics, and Creative – to everything
we do.

The Triangle Approach means we’re looking at every challenge from multiple angles to provide the smartest solutions.

Tools

OUR PROCESS & TOOLS
They say a carpenter is only as good as his tools. We’ve got a pretty sweet toolbox. Click or rollover our proprietary tools to learn how it can help your business convert shoppers to buyers!

  • CORTEX
  • STOCK AWARE
  • CUSTOMER CONNECT
  • CONDUCTOR
  • DECISION ANALYTICS
  • PPE & PPA

CORTEX

Success hinges on having the right answers to pivotal questions. Where should I spend my money? How can I increase ROI? What vendors perform best? CORTEX transforms data from static to dynamic to give you the answers your business deserves.

STOCK AWARE

Bye-bye wasted ad spend. Hello, ROI! Our real-time in-stock monitoring tool verifies the availability of your items at more than 30 retailers like Walmart, Target, Kroger and Walgreens, enabling optimized search and ad spends.

CUSTOMER CONNECT

Meet your gateway to Retail Intelligence. Our Customer Connect teams unlock the latest news, hot button issues and go-to market strategies for each of your most valued customers. In addition to connecting experts across sales, marketing and trade, they produce vital content, including:
Snap Facts: The latest retailer news, and why it matters, delivered at the speed of the internet
Insider Guides: Comprehensive overviews of key retailers, updated annually.

CONDUCTOR

Let’s make sweet music with that media budget! Our proprietary tool leverages multiple data sources (1st, 2nd and 3rd party) to enable us to build optimal conversion media targeting solutions that let us identify and target priority shoppers at scale.

DECISION ANALYTICS

A dedicated team of left-brain thinkers using Edge’s unique process that embeds data, tech and analysis to inform choice at critical decision-making points.

PPE & PPA

Pre and Post measurement instruments that empower your decisions prior to executions, make us accountable post activation, and inform future successes.

Thought Leadership

At Edge, we’re inspired by the vision of Advantage Solutions. We know how important it is to know what’s new and next and are committed to helping our partners stay ahead of the learning curve – here’s what we are thinking about across the Advantage Network.

09.21.2021

Navigating the Safe Return of Live Event Concessions

With the debut of the 2021-2022 NFL season earlier this month, the NBA ...

09.14.2021

Retail Consulting Agency JLB Expands Capabilities With Bump Club and Beyond

MINNEAPOLIS — ...

09.14.2021

2021 Performance Marketing Industry Report: Shopping and Search Data, Insights and Holiday Recommendations for Retailers

Retailers and advertisers are taking full advantage of a digital-first ...

09.13.2021

Flavor Atlas: Cocktails, Please

Margaritas remain supreme in the cocktail section of menus, as they&#...

09.09.2021

The 6 New Commerce Marketing Imperatives to Connect With Shoppers

As the world continues to endure an elongated pandemic and the lingering...

08.30.2021

Foodservice Industry, Meet Gen Alpha, the Mini Millennials

Move over centennials. Generation Alpha is on the scene! Born starting ...

08.30.2021

3 Ways Brands Can Create In-Store Content Studios for Livestreaming and More

Lisa Hurst of Upshot, an Advantage Marketing Partners agency, shares her...

08.29.2021

Flavor Atlas: Pepper Flavors

Four out of five menus include peppers in some form, with the most ...

08.26.2021

Advantage Acquires Strong Analytics, Provider of AI and Machine Learning Solutions

IRVINE, California — Advantage Solutions has acquired ...

08.18.2021

Pulse Survey: Shopper Interest in Sampling Runs High

As brands and retailers relaunch in-store product sampling, eight in 10 ...

08.18.2021

Consumer On-Premise and Off-Premise Dining Preferences Heading Into Fall

A majority of Americans feel comfortable dining out at restaurants — ...

08.13.2021

How to Effectively Leverage The Power of Digital Marketing

Samantha Thu of AMP Agency, an Advantage Marketing Partners agency, ...

08.12.2021

Retail Media Planning: Don’t Forget the Shoppers!

It would be an understatement to say that retail media has had a hand in...

08.11.2021

Advantage and 84.51° Agreement Provides Omnichannel Insights and Media Activations

Advantage Solutions and 84.51°, Kroger’s wholly owned retail data ...

08.09.2021

Indulgent Food Trend: Premium or Permissible

The pandemic spurred consumers to look for comfort and escape in their ...

08.03.2021

Advantage Solutions and Eversight Partner to Reinvent Trade Promotion

IRVINE, Calif. — In a move that will accelerate trade promotion ...

People

RIGHT PEOPLE IN THE RIGHT PLACES

Edge has over 100 Commerce Marketing experts, situated in major markets like the New York City metro area, Chicago, Toronto and Los Angeles, as well as customer experts imbedded in communities like Seattle, Bentonville, Minneapolis, Cincinnati and Atlanta. Get to know our core leadership team, or find a full service or Customer Expert office near you.

Explore More >

LEADERSHIP TEAM
ALLI WELKER

EVP, Business Leadership

LIZ FOGERTY

Chief Strategy Officer

MARCELLA OGLESBY

Executive Creative Director

Connect

Careers

INTERESTED IN A CAREER AT EDGE MARKETING?
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