From Live Builds to Light Bulbs: Radical Change for Experiential Marketing
Advantage Marketing Partners’ Dee Hall shares how COVID has ...
Edge Marketing is your one-stop conversion and commerce marketing agency with customer experts, a super-deep drawer of insight and analytical tools, full creative and commerce media services, and probably about the nicest group of agency folks you’ll have the pleasure of succeeding with. If your shopper marketing needs have grown beyond “shopper”, then you’ve found the right agency.
Learn More >Edge Marketing is your one-stop conversion and commerce marketing agency with customer experts, a super-deep drawer of insight and analytical tools, full creative and commerce media services, and probably about the nicest group of agency folks you’ll have the pleasure of succeeding with. If your shopper marketing needs have grown beyond “shopper”, then you’ve found the right agency.
Learn More >See how we apply cross-functional business leadership, strategy and creativity to create commerce marketing and shopper media solutions that work.
In a sentence? We simplify choice at the moment of buy. Our Omni-Channel Commerce Marketing Solutions are delivered with a great attitude, and an eye for what’s next.
Get a deeper connection to your most important customers across both clicks and bricks.
Edge talks it and walks it, with associates in key markets.
We turn data into human friendly information, uncovering insights that bring clarity to decisions and drive change.
Make your message work harder at every point of conversion.
We craft creative that’s clear, impactful and ownable.
Conversion media planning, buying and optimization, steeped with Retailer Media Network intelligence.
Take the growing pains out of your growth with advice on best-in-class operational and go-to-market commerce marketing strategies.
Take a unified approach to commerce. From Click & Collect to Pure Play, our Strategists and Search Experts connect the online dots for you.
Turn your campaign into conversion-driving tactics that will make shoppers love what you stand for and buy your brands.
A TRIANGLE APPROACH TO EVERY CHALLENGE.
They say there’s three sides to every story. While we
can’t prove that, we do believe strongly in bringing the three perspectives of our agency structure – Business Category Experts, Strategy & Analytics, and Creative – to everything
we do.
The Triangle Approach means we’re looking at every challenge from multiple angles to provide the smartest solutions.
OUR PROCESS & TOOLS
They say a carpenter is only as good as his tools. We’ve got a pretty sweet toolbox. Click or rollover our proprietary tools to learn how it can help your business convert shoppers to buyers!
Success hinges on having the right answers to pivotal questions. Where should I spend my money? How can I increase ROI? What vendors perform best? CORTEX transforms data from static to dynamic to give you the answers your business deserves.
Bye-bye wasted ad spend. Hello, ROI! Our real-time in-stock monitoring tool verifies the availability of your items at more than 30 retailers like Walmart, Target, Kroger and Walgreens, enabling optimized search and ad spends.
Meet your gateway to Retail Intelligence. Our Customer Connect teams unlock the latest news, hot button issues and go-to market strategies for each of your most valued customers. In addition to connecting experts across sales, marketing and trade, they produce vital content, including:
Snap Facts: The latest retailer news, and why it matters, delivered at the speed of the internet
Insider Guides: Comprehensive overviews of key retailers, updated annually.
Let’s make sweet music with that media budget! Our proprietary tool leverages multiple data sources (1st, 2nd and 3rd party) to enable us to build optimal conversion media targeting solutions that let us identify and target priority shoppers at scale.
A dedicated team of left-brain thinkers using Edge’s unique process that embeds data, tech and analysis to inform choice at critical decision-making points.
Pre and Post measurement instruments that empower your decisions prior to executions, make us accountable post activation, and inform future successes.
At Edge, we’re inspired by the vision of Advantage Solutions. We know how important it is to know what’s new and next and are committed to helping our partners stay ahead of the learning curve – here’s what we are thinking about across the Advantage Network.
Advantage Marketing Partners’ Dee Hall shares how COVID has ...
In June, when Google announced it would delay its plans to phase out ...
The latest trends in packaging address consumers’ social and ...
After a tumultuous year and a half, food brands are focused on the ...
IRVINE, California — Advantage Solutions has appointed Robin Manherz ...
With the debut of the 2021-2022 NFL season earlier this month, the NBA ...
MINNEAPOLIS — ...
Retailers and advertisers are taking full advantage of a digital-first ...
Margaritas remain supreme in the cocktail section of menus, as they&#...
As the world continues to endure an elongated pandemic and the lingering...
Move over centennials. Generation Alpha is on the scene! Born starting ...
Lisa Hurst of Upshot, an Advantage Marketing Partners agency, shares her...
Four out of five menus include peppers in some form, with the most ...
IRVINE, California — Advantage Solutions has acquired ...
As brands and retailers relaunch in-store product sampling, eight in 10 ...
A majority of Americans feel comfortable dining out at restaurants — ...
Edge has over 100 Commerce Marketing experts, situated in major markets like the New York City metro area, Chicago, Toronto and Los Angeles, as well as customer experts imbedded in communities like Seattle, Bentonville, Minneapolis, Cincinnati and Atlanta. Get to know our core leadership team, or find a full service or Customer Expert office near you.
EVP, Business Leadership
Chief Strategy Officer
Executive Creative Director
